![]() ![]() Similarly in 2011, during the launch of iPad 2, Steve Jobs introduced the new device at about 15 minutes into the presentation and SVP of iOS Software Scott Forstall did a live demonstration with the actual iPad on stage at about 34 minutes into the keynote. Even though Steve Jobs was introducing to the world a whole new post-PC device in 2010, it took him less than 10 minutes to describe the then-new tablet PC and held in his hand the brand new iPad on which he did some real-time demonstrations. I mean, you are selling a new product but all I get to see are nice photographs and videos of the phone, come on! As a means for comparison, I choose Steve Jobs’ 20 introductions of the iPad/iPad2. I was anticipating to see the actual iPhones when I was following the keynote today. Ethos Deficiency: The Absence of the Actual Products No matter how hard presenters like current CEO Tim Cook and SVP Phil Schiller try to relive Jobs’ charisma, the charm of authenticity and Apple’s “Think Different” philosophy seem to have faded from recent keynotes.įrom a rhetorical standpoint, I argue the following are obvious blunders Apple has committed in its keynote today. Since the passing of ex-Apple CEO Steve Jobs, I notice a huge drop in the quality of keynote presentations put together by Apple board members. ![]() Regardless of my passion for Apple, I must confess that I am disappointed by how Apple did in recent public appearances. As a writing and communication scholar, I have always been interested in the art of public speaking and the use of rhetorical appeals in presentations. I am also a follower of Apple special events. I took pride being an Apple user and try to make the most of my devices. Just last year, I signed a 2-year contract with AT&T to purchase an iPhone 5. I requested from my parents an iPad 2 for my 21st birthday, won a 5th generation iPod Nano from a graphic design competition, and bought a MacBook Pro after my bachelor’s degree completion in 2011. Like most Macheads, I fantasize to own all Apple devices. Soon after getting my first iPod, my love for Apple grew unstoppably. The sleek designs, the incredibly minimalistic interface, and genius branding – all have sucked me into the infinite loop of Apple fanaticism. I must admit that Apple got me at first touch. During his glitchy keynote, Jobs was probably feeling our wireless woes more than any other day.I have been a faithful Machead since I bought my first Apple product, an iPod shuffle, during Thanksgiving of 2009. But the problem of an overloaded cellular network would be mitigated if the iPhone were available on multiple carriers as opposed to just one. To be fair, if Verizon were the iPhone's carrier, it would likely suffer from the same issues as AT&T. With over 500 Wi-Fi hot spots in a room of 5,000 people, it's a sign of how popular hot-spot–sharing devices or features have become. The iPhone currently permits tethering (a one-to-one connection with a laptop) but AT&T has not permitted that service for its customers, and the iPhone can only act as a hot spot if it has been jailbroken. Some smartphones, such as the Palm Pre and some modified Android phones, are also capable of serving as a hot spot. In Apple's case, Jobs was referring to users of Verizon's MiFi, a device that creates a portable hot spot that can be shared by up to 5 users. Google also ran into similar network problems that stalled its demonstration of Google TV last month. ![]()
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